Torchy’s Tacos

Student Work 360 Campaign

Hell, it’s worth it

Some things are so good, you would do anything to get them. That includes your tacos. We don’t care that you sin, Torchys is the only place you’d go to hell for. We’re here to make your dinner as painless (or painful) as you’d like.

See you in Hell

Hell isn’t that far away (no, like seriously). We made a deal with the devil to take over the most demonic small town in the Midwest.

Torchy’s Special

You don’t want to be alone in hell, so you might as well go together. Introducing our double taco deal! Get two $3.33 tacos for $6.66 today (or eternity).

Torji Board

Our new Ouija board-inspired to-go boxes now have a duality function. They serve as an interactive board that communicates with the supernatural while keeping your tacos warm.

We’ll see how well you can communicate with the paranormal by decoding the red lettering to see Torchy.

Tarot Cards

The readings of Torchy’s Tarot Cards can only lead your future self in one direction - and that’s straight to hell.

We created a tarot card deck portraying the symbolism of the hellish aesthetic embraced by Torchy’s persona.

These cards are used to help you better understand your mortal purpose. Once the card is chosen, the answer card will reveal a message sent from a divine power.

The Hottest Drip

We care about our cult following and anyone brave enough to go to hell for tacos deserves the wardrobe and comfort that will make Satan hail you.

Creative Team


Art Director

Lily Binswanger

Copywriter

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