Highdive
Internship Work
Summer 2023
Client: Jeep
Social posts
Summer Bod
The closer we get to summer, the more people start thinking about their physique. Jeep asked us to create a fun and memorable social post to celebrate the first day of summer in a unique way.
We used a cheeky tone to play up Jeep's ability to remove its doors and roof by highlighting its "summer bod".
Freedom Forders
(4th of July post)
Inspired by Washington's crossing of the Delaware River, we realized that Americans have been crossing rivers in the name of freedom since the birth of our nation.
We emphasized the water-fording capabilities of the Wrangler to remind viewers that the Jeep allows you to explore anywhere, anytime.
Front Row
(4th of July story)
For the 4th of July, it was essential to Jeep that we stay away from overused themes such as fireworks. However, we were able to change their minds by showing them fireworks from a new perspective.
Ducking has become a large part of the Jeep community, and using ducks in this playful story post allowed us to connect with them in our own way.
Creative Team
Art Director (intern)
Lily Binswanger
Copywriter (intern)
AD CD
CW CD
Casey Stern
Jorge Pomareda
Client: Airheads
Banner Ads
Jeep Superbowl 2024 TV Spots
Concepted and presented storyboards to Jeep’s marketing team 2 potential Superbowl ads. For these ads Jeep wanted us to highlight the capabilities of their Jeep 4xe. After multiple rounds of trimming down the ideas my copywriter and I had, both of the concepts I initially presented and reworked with my copywriter were selected to be presented in the final round.
The first being around aliens since Superbowl 24 was taking place in Las Vegas which is very close to Area 51. The second being about Ted Lasso which was one of the most popular TV shows around that time and the crazy adventures Ted and Roy would have together across America.
Jeep 51
The capabilities of an electric Jeep Wrangler can allow anyone to explore strange planets…even if that strange planet is Earth.
Roy’s Joyride
Jeep allows you to see America like no other vehicle can.
We’ll convince even the most apathetic friend of Ted Lasso to love America by taking him on an electrifying Jeep road trip.