Public Storage // Student Work
We Sell Air
Storage units are just rooms filled with air.
That’s right, dumb, regular, boring, air.
Public Storage not only embraces that but doubles down, because someone’s got to champion this undesirable industry of cubicles of air, for your sake. (You never know when you might need it!) Therefore, we sell air, so your home can breathe.
1-800-AIR
Don’t believe us that our air has value? Watch our infomercial to find out why you need to get some air.
It’s a bird! It’s a plane! No, it’s Public Storage!
Look up in the sky for a reminder that air is out there, and your stuff may be struggling to breathe.
Just Breathe It
We teamed up with the other air experts, Nike, for our Public Storage Air Max Shoes. The Air inside is from Public Storage. There’s nothing else like it.
Earth’s Finest Air
You can now buy a storage unit with air imported from the exotic islands of Fiji. Buy the Fiji package and we’ll pump earth’s finest air directly into your storage unit.
We’ll even give you some air for free
We got air pop-ups! Come check out our air and see if it doesn’t change your home’s life immediately. Have your desk or counter feeling like it can breathe again.
Our air gets into tech
We sell air so your phone can breathe too. Instead of deleting extra space on your phone, just put your files in our Digital Public Storage Cloud.
Art Director: Me
Lead Video Director and post-production editor | Initial conception and brainstorming phase | Half the campaign extensions (infomercial, popup, and public storage cloud) | Co-lead on typography and layout designs for OOH
Art Director: Laura Shelton
Copywriter: Ernest Green