Client: Jeep (Summer 2023)
Social Posts I created for Jeep as an Art Director intern at Highdive!
Summer Bod
The closer we get to summer, the more people start thinking about their physique. Jeep asked us to create a fun and memorable social post to celebrate the first day of summer in a unique way.
We used a cheeky tone to play up Jeep's ability to remove its doors and roof by highlighting its "summer bod".
Freedom Forders
(4th of July post)
Inspired by Washington's crossing of the Delaware River, we realized that Americans have been crossing rivers in the name of freedom since the birth of our nation.
We emphasized the water-fording capabilities of the Wrangler to remind viewers that the Jeep allows you to explore anywhere, anytime.
Front Row
(4th of July story)
For the 4th of July, it was essential to Jeep that we stay away from overused themes such as fireworks. However, we were able to change their minds by showing them fireworks from a new perspective.
Ducking has become a large part of the Jeep community, and using ducks in this playful story post allowed us to connect with them in our own way.
Creative Team
Art Director (intern)
Lily Binswanger
Copywriter (intern)
AD CD
CW CD
Casey Stern
Jorge Pomareda